The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson

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The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail Why the Future of Business is Selling Less of More The New York Times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about Long Tail Marketing and a new epilogue Winner of the Gerald L

  • Title: The Long Tail: Why the Future of Business is Selling Less of More
  • Author: Chris Anderson
  • ISBN: 9781401309664
  • Page: 297
  • Format: Paperback
  • The New York Times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the Year.In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn tThe New York Times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the Year.In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve.

    Long tail The long tail is the name for a long known feature of some statistical distributions such as Zipf, power laws, Pareto distributions and general Lvy distributions.In long tailed distributions a high frequency or high amplitude population is followed by a low frequency or low amplitude population which gradually tails off asymptotically.The events at the far end of the tail have a very The Long Tail A team at Wharton did some Long Tail analysis on the Netflix ratings data the company released for its Netflix Prize Although I don t agree with many of the conclusions in their paper like some other academics, they got confused over definitions of head and tail and fell into the common trap of doing percentage analysis in an absolute numbers world , the data was interesting. The Long Tail The Long Tail englisch fr Der lange Schwanz ist der Name der These, dass die klassische betriebswirtschaftliche ABC Analyse bei virtuellen Gtern nicht mehr greift Unternehmen mit virtuellen Produkten, so die These, machen den Groteil ihres Umsatzes mit vielen Nischenprodukten und nicht mehr mit Bestsellern Diese Entwicklung fhrt zu einem vielfltigeren Angebot, das auch The Long Tail Why the Future of Business is Selling Less The Long Tail Why the Future of Business is Selling Less of More Chris Anderson on FREE shipping on qualifying offers The New York Times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about Long Tail Marketing and a The Long Tail from SmarterComics Based on the The NY Times bestseller and Winner of the Gerald Loeb Award Best Business Book of the Year , The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Larga cola , la enciclopedia libre La larga estela o larga cola en el original en ingls The Long Tail fue una expresin popularizada por Chris Anderson en un artculo de la revista Wired de octubre de para describir determinados tipos de negocios y modelos econmicos tales como o Netflix Anderson elabor el concepto en su libro The Long Tail Why the Future of Business Is Selling Less of More. About Me I m Chris Anderson, editor in chief of Wired Magazine.I wrote The Long Tail, which first appeared in Wired in October and then became a book, published by Hyperion on July , You can order it here.My next book, FREE, was published on July th, by Hyperion You can buy it here. My speaking engagements are handled by The Leigh Bureau If you d like to have me speak at a Chris Anderson Technology s long tail TED Talk Chris Anderson, then the editor of Wired, explores the four key stages of any viable technology setting the right price, gaining market share, displacing an established technology and, Illustrating the Long Tail Moz The long tail of search demand has been around since the dawn of web search and, since that time, search marketers have been attempting to tap into the powerful stream that high quantities of unique content can provide. The Best Keyword Research Tool for Long Tail Keywords The Top Keyword Research Competitor Analysis Software Enhanced By The World s Most Powerful SEO Research Features Introducing Long Tail Pro Cloud Faster, intuitive, and just plain better than the LTP you remember.

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      Published :2018-07-01T01:16:53+00:00

    One thought on “The Long Tail: Why the Future of Business is Selling Less of More

    1. Scott on said:

      OK, this book gets down-graded because it is an excellent example of snake oil. Kool Aid. Let me explain. I'm sure that some people love this book. However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.First, consider the source. Chris Anderson is the editor-in-chief of Wired magazine. If you've never read Wired, it is a huge media cheerleader for the high [...]

    2. Otis Chandler on said:

      Interesting Tidbits - Three forces need to create the long tail: 1. democratize production: give average people the ability to create quality content (movies, music, blogs) 2. democratize distribution: technology to aggregate *all* the content in a genre (, Netflix, iTunes) 3. Connect Supply and Demand: filters to help people find the niche's they are interested in (Google, recommendations, best-seller lists) - One quarter of 's sales come from books outside its top 100,000 titles. Thus having a [...]

    3. Jake Losh on said:

      I disliked this book for two reasons: I do not believe it represents any original ideas and it is, like most business books, horribly verbose. Yawn-zilla. Yawn-a-saurus rex. Avoid.I take issue with the idea that this book even represents a body of original ideas. The long tail concept is very cute, but after reading it, I can't stop thinking about the story of Sears-Roebuck which Anderson writes about. The notion of giving people access to a plethora of products that were heretofore unobtainable [...]

    4. Maria on said:

      Coada lungă oferă o perspectivă interesantă asupra provocărilor pe care le ridică digitalizarea, avântul de neoprit al tehnologiei și dezvoltarea piețelor virtuale în contextul economiei globale. Pornind de la principiile clasice ale interacțiunii dintre cerere și ofertă, Chris Anderson analizează cu luciditate modificarea legilor economice și orientarea din ce în ce mai accentuată a consumatorilor și producătorilor spre economiile de nișă, folosindu-se de exemplul unor proi [...]

    5. Lilly on said:

      This book is an exploration of how niche markets are on the rise courtesy of better distribution. And that's a gross summary. Much discussion is given to the rise of the digital world and how it's expanded the marketplace so that there can be a Long Tail Distribution (for you statistics nerds out there)--- beyond the major hits, you can continue to sell (for example) less popular items, and lots of them. There are markets within markets.A very conversationally written book, by the editor of Wire [...]

    6. Sarah on said:

      I give upI can't take any more of this horribly boring book. My economics textbook keeps my interest better than this, which is extremely sad. I'm giving it two stars instead of one only because it had a few good tidbits of information regarding the evolution of the music and publishing industries (there was some interesting stuff about things such as Myspace and Lulu that I hadn't heard before). None the less, this is another book about an idea that probably made a fascinating article in a maga [...]

    7. Brooks on said:

      I heard a clip on this book on NPR back in August and have had wanted to read this book for sometime. When I first heard about this book, we were having a conflict with one of our e-commerce customers. There SKU base kept growing and my boss kept saying they did not control their inventory. Well, here is proof positive that they did know what they were doing. The book is written by an editor of Wired magazine. The basic premise is that with infinite variety and reduced (and in many cases zero) d [...]

    8. Pawel on said:

      I’ve read this book many years ago and revisited it now in 2018 as a way to see how many or little things have changed. This is a book written when - quote - “YouTube was a 6 months old website”, and “Netflix will some day go into streaming rather than sending movies on DVDs”. Definitely worth reading on the long tail theory which absolutely applies to today’s market and products. Heck we even see a long tail of products now (apps)!

    9. Honza Marcinek on said:

      Ač je kniha hodně stará a vychází z článku, který byl napsán v roce 2004, tak přeci jen byla pro mě více zajímavější než kniha Herd, kterou jsem nedávno četl. Velmi čtivá kniha se spoustou insightů, jenž můžete v jistých podobách uplatnit i dnes.

    10. Aman Vig on said:

      Such biz. books, where the author is laying out a pattern, idea or a concept, are interesting when those ideas are exemplified i.e. the cases with which the author's trying to prove their point. Those are the most interesting patches for me, though at times things just feel repetitive.

    11. Martin on said:

      I’ve been reading what I like to think of as some “business-lite” books for school, pulling me (kicking & screaming) away from my beloved novels, fictional worlds, and imaginary characters. Apparently there is little or no place for novels in business. The good news is that these business-lite books are, by their very nature, super-readable and somewhat interesting. They are also (again, I guess by their very nature) the most repetitive books imaginable. While I like novels, and have e [...]

    12. Nick on said:

      Recommended by John Sutherland in _How Literature Works_ as providing a solution for dealing with information overload. I was a little surprised to find myself reading a book about marketing but the combination of an interesting concept and light tone (plus many many hours of subway riding) kept me reading through to the last page. Said interesting concept got much less interesting as the book wore on and I found myself reading more to see where Anderson would finally slip up and say, 'Okay, I a [...]

    13. Inggita on said:

      one of the most important guides to the dotcom econ - although after a while you might get tired of being told of the same thing over and over again (esp Wired readers might find it annoying of being told what they've discovered a long time ago) each of the stories page after page are another nail on the coffin - and most of us down here in ANALOG INDONESIA with rolling blackouts (wiping out your lifetime of data in seconds) can just dream away. a must-read for non-practitioners, and a good conf [...]

    14. Bookmarks Magazine on said:

      In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.). While Anderson presents a fascinating idea backed by thoughtful (if repetitive) analysis, many critics questioned just how greatly the niche market will rework our common popular culture. Anderson convinced most reviewers in his discussion of Internet media sales, but hi [...]

    15. Daniel Solera on said:

      Chris Anderson's book can be summarized by saying that the consumer retail market these days is driven more by a bottom-up movement (what he calls "post-filters") than by top-down factors ("pre-filters"). The idea can also be synthesized by saying that "hits" are no longer as big as they once were because they now compete with individuals with louder voices.For example, during its most popular seasons, "I Love Lucy" was watched by 70 percent of households with televisions. That kind of homogeniz [...]

    16. Kip on said:

      One of the most interesting non-fiction books I've ever read. Sort of a combination of economics, technology, and culture. Anderson presents compelling arguments and data to identify, examine and extrapolate on a clear inflection point in the macro environment today. Tools of production are more readily available (think desktop publishing, blogging, and digital video), distribution is cheaper and more widely available (think Netflix, iTunes or v bricks-n-mortar), and a wide range of recommendat [...]

    17. Remo on said:

      Chris Anderson escribió en 2004 un fantástico artículo en Wired titulado The long tail. Sobre ese artículo construyó un blog, thelongtail, que luego convirtió en libro. Las premisas del autor son tres:1.- Con inventarios digitales podemos alcanzar una oferta casi infinita. 2.- Cuando a los compradores se les da oferta infinita, su demanda se prolonga mucho más allá de los éxitos o bestsellers.3.- La suma de todas las ventas de los productos menos demandados es un porcentaje muy importan [...]

    18. Lauren Albert on said:

      The book, and its main idea of the Long Tail, has seriously affected the way I see many industries. When the digital book world started really taking off, after jumped in, I found myself referring to it in discussions of the future of the publishing industry. The internet has allowed businesses to reach consumers (and for consumers to reach businesses) who fall out of the majority--who "live" in the long tail. An important book in helping understand the effect the internet has had on retail par [...]

    19. Христо Блажев on said:

      Крис Андерсън описва края на хитовете в “Дългата опашка”knigolandiafo/2010/03/b Отдавна книга на подобна тематика не ме бе впечатлявала толкова. Крис Андерсън наистина е успял да напише една безкрайно интересна и четивна книга, която на всичкото отгоре разкрива супер интересни нещ [...]

    20. Karl Niebuhr on said:

      This book explains how to take advantage of the Internet by offering a long tail i.e. a great variety of products. This is essentially why platforms like are so profitable. karlbooklover/the-long-ta

    21. Phil Simon on said:

      Superb. Incredibly well-written and researched. Anderson is one of my favorite authors. This is one of the most important business books written in years. Read iten read it again.

    22. Joel Goldman on said:

      Terrific explanation of the long tail in marketing. Explained why there will always be room for good self-published authors.

    23. Nicholas on said:

      Should have read it a long time ago. Does a good job popularizing concepts later/also discussed by Benkler, Weinberger, Kelly, and Shirky.

    24. Boni Aditya on said:

      If there is no internet then there is no Long Tail - That could have summed up the book - The book contains various examples - all too well versed across the Internet eco system - The Itunes - The Ebay - The - The Google for Ads - The Netflix and yada yada yada.This might be coming out only because I have seen the same examples referred to over and over again in a book that I have recently consumed "Free: The radical price of everything" where he uses the same examples. One striking example is [...]

    25. Isabella Roland on said:

      This book gives you a new way to think about the way we create products. Consumers want hyper specific content. Being a generalist is not a good idea when creating products. Selling your product to everyone is not the goal. "Everyone" is not your market. You need an ideal customer in mind. Bottlenecks like the cost to get into a business are going away. For example: anyone can not sell t-shirts on with no overhead. In the past I would have had to get a way to print the shirts, acquire the shirt [...]

    26. Aman on said:

      TL;DR: Meh. Read the review instead of the book. Another one of those superficial magazine articles forced into books. 2.5/5 rounded down to 2 instead of rounding up because it fails in its grandiose claims though this would typically be a solid 3. No it doesn’t articulate anything not understood within the framework of conventional economics. It’s techno-optimistic in that uniquely Valley way - the author notably dismisses the concept of news bubbles in a sentence. Retrospectively, not one [...]

    27. Ee Cheng Ooi on said:

      I found this book almost unbearably dull and struggled to get through it. The central concept is interesting enough, but the book runs over the same idea from what feels like a million different angles, exploring the minutiae of each in agonizing detail.The original article was probably worth a read, but stretching it into a whole book? Nah. No thanks. If you work in the world of online retail or business, perhaps you'll get more out of this book than I did. (I'm probably in the wrong niche. How [...]

    28. Sinondang on said:

      Buku ini bercerita tentang masa depan berdasarkan pengalaman masa lalu. Saya perlu membaca berulang-ulang buku ini untuk mengerti maksudnya.Pada awalnya, produk-produk yang beredar di pasaran hanyalah ada sedikit pilihan. Namun berkat teknologi internet, dunia menjadi semakin sempit & terhubung. Hal ini membuat munculnya pilihan-pilihan produk yang tak terbatas dengan permintaan yang tak terbatas juga. Hal ini membawa peluang bisnis yang besar karena banyaknya pilihan tadi.Buku yang cukup su [...]

    29. Tor on said:

      The book revolves around the now well-known fact that online retail provides opportunities for lower demand products (long tail), not possible in brick and mortar stores. This gives that actionable advice that you should make your products available online and consider diversifying your product range to supply the many demands in the long tail. However, his data support is rather limited. He claims to have hundreds of examples; but only mention the giants: , eBay, Google etc. Hence making bold s [...]

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